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Since the third quarter of 2020, Chinese economy is recovering, the cosmetics industry is also recovering, and the consumer structure is younger; Functional skin care products are developing rapidly; The new marketing model helps the development of cosmetics industry, the new brand development potential is huge; The development of the cosmetics industry is also moving into a new era. The source of the development of the cosmetics industry is research and development and innovation, the upcoming implementation of January 1, 2021 "Cosmetic Supervision and Management Regulations" also emphasize the innovation, how cosmetics enterprises to realize their potential, seize opportunities, how to innovate under new trends, and let new raw materials, new technologies, new products get in touch with this consumer. Enmore is scheduled to hold the 2021 International Cosmetic Innovation Focus in Shanghai from 28th -30th April, which is based on new raw materials and trends in the industry, aiming to build an efficient information exchange and sharing platform for cosmetics enterprises to build landing solutions, improve corporate exposure, highlight the competitive advantage of enterprises, release new products and services at the same time to accumulate customer and industry resources.